A Unique Giveaway Marketing Efforts

Marketing experts spend a great deal of time trying to understand the best advertising methods that really work. Although there are a lot of theories out there, and everyone has their own method that works for them, one thing is for sure: customers love freebies. Have you ever tried doing a contest on social media using a free product or service as a prize? If you have, you know that it’s a great way to get the word out about your business.

Many businesses routinely give away freebies to their customers (or even to their potential customers) as a way to get the word out about their business. Even though the medium frequently changes (giving away pens, T-shirts, air fresheners, etc.), the goal remains the same — when you give something with your logo on it that’s useful to a customer, it can increase your customer base and your profits.

Why Choose Something Like an Adhesive Screen Cleaner?

The key word here is “useful.” It’s not going to benefit your business very much if you give away something that your customers don’t need, or that they already have a lot of. Even though pens are popular giveaway items, they’re not always appreciated by everyone. More often than not, they end up getting forgotten on the floor of a car, or pushed to the back of a junk drawer in the kitchen.

An adhesive screen cleaner, that sits on the backs of phones or tablets, is very different from other giveaways. Not only is it useful in that everyone appreciates having a clean cell phone screen, but it’s unique too. An adhesive screen cleaner is a giveaway your customers will love, and they’ll remember it too, because chances are, they don’t have one. Yours will be the first one they ever see, which in turn, will help them to remember your company.

Smart Advertising

Another important tip marketing experts have often shared is that when you can find a way to keep your company logo in front of your customers for a significant period of time each day, you’ll make a bigger impression. That makes an adhesive screen cleaner the perfect choice. Your cleaners will feature your company logo, and they will be prominently placed directly on your customers’ cell phones, tablets or other electronic devices. Think about how often you use your cell phone in a day. Your customers use theirs frequently too. That makes giving away an adhesive screen cleaner a really smart way to advertise.

Recruitment Business Setup Cost?

A recruitment business remains relevant even if it gets shaken by the economic growth or crisis. More and more people are always looking for jobs alongside the growth a number of SMEs as well as short term projects. There is always a high demand for supply workers where companies could find in qualified recruitment agencies. Due to this scenario, a lot of entrepreneurs are getting interested in putting up their own recruitment business.

Industry leaders say that while learning the ropes of a recruitment business set up is not as challenging as it is with other businesses, planning for the capital and operating expenses must be importantly considered. So, if you’re thinking of launching such a business, prepare yourself because this business usually has high start-up costs due to the following reasons:

1. It requires a spacious office. You definitely cannot use your home office even if you’re starting out small. One thing you need to make sure of is that the office is big and comfortable enough to accommodate all your employees and clients, as well as the equipment you need for daily operations.

2. You have to have an eye for a good location. This must be an easily accessible place. Prime locations are always expensive regardless of whether you’re buying or just renting.

3. It needs highly qualified and competent employees right away and you need to pay them according to their professional value (which is usually higher compared to other employees) and make sure they get their benefits. This includes insurance, medical benefits, and others (as mandated by the law) – even if your business doesn’t generate enough income for the first few months.

4. Setting up communication technology is necessary too, especially if you want to properly cater to clients and market your services effectively. You will need multiple phone lines, fax machines, photocopiers, printers, computers, and other equipment that expedite day-to-day processes.

5. A properly designed website can be a lot of help, too. You’re simply not doing this business right if you do not have a website, especially with more and more people conducting their employment search online.

6. Just like any other business, there will be respective taxes to pay.

7. Marketing also needs a significant portion of your budget. Boosting your marketing efforts can attract an initial batch of job seekers.

Indeed, a lot of money is involved, but the good news is that you can recover your investment easily, especially if your marketing efforts and good quality service draw in clients for the business right away.

Plan The Most Professional Conference Call Possible – The Simple Tips

A conference call is a telephone call that allows more than two people to join in the conversation. It breaks geographical barriers and makes it possible for professionals to hold meetings without the cost or need to travel and make accommodation arrangements. More and more companies are now embracing the technology that saves so much cost and time and also offers lots of convenience. There are so many platforms you can use for your business conference calls, some of which even make the calling free for your convenience. But how do you make sure the call is as professional as it ought to be?

1. Consider even the smallest details in your plan. Before anything else, you need to know what you are doing and when you will be doing it. Set the date and time and make sure you have all relevant participants include and laid out. If it is an international conference call, then make sure that you remember to consider time zone differences so all participants are comfortable with the scheduling.

2. Give participants early notice. Professionals tend to be very busy people and for this reason you really cannot assume that they will be available at the time you have scheduled the conference call. It is advisable that you tell them about the conference call at least a month or few weeks to it. This is good enough time for everyone to reserve time for the call or make any necessary changes to the scheduling early enough for you to come with better alternatives. If everyone is okay with the date and time, then you need to provide them with instructions to access the call including dial-in numbers and PINs. Proposed start and end time and also the topic should also be provided.

3. Keep all necessities handy. Visual aids, charts, spreadsheets and even graphs may be necessary during the call and you should have them handy. If possible you can send them out to the participants before the call for their analysis. Whether your call is an audio call or a video call, you will need to avail necessary guides to get the most from the session.

4. Create a good agenda. Your teleconference will only be successful when you have a complete and well-organized agenda for it. A good agenda should cover topics, speakers on each of the topics, and even time every speaker has on the topics. Consider any requests from the participants and include them in the agenda too.

5. Exercise good teleconference etiquette. It may be a conference call, but you should show professionalism in handling it. Call on time and introduce yourself appropriately immediately you dial in. Allow speakers to finish talking before you jump in and keep your phone mute when not talking to prevent background noises from seeping in. You should also remain attentive to what is happening during the call; you do not want to seem lost in the conversation just because something distracted you during the session.

Care Costs in Retirement – Controlling Your Health

It’s no secret that health care becomes a bigger concern for most of us as we grow older. More ailments are likely to develop, which means more money spent to visit health professionals and buy medication. Even if you remain healthy through your later years, the costs of preventative care and preparing for potential unexpected health situations are rising.

Health-related expenses will likely be one of the biggest components of your retirement budget. You need to be prepared to pay for comprehensive insurance coverage and potential out-of-pocket costs for care. Here are three strategies to help you manage this critical expense in retirement.

Understand how Medicare works

The good news for Americans age 65 and older is that you qualify for Medicare. That makes increased dependence on health care services more affordable. At age 65, most people automatically qualify for Medicare Part A at no cost, which primarily provides coverage for hospital stays and skilled nursing care. Medicare Part B must be purchased (approximately $109 per month in 2017 for most retirees). Part B covers the costs of visiting a physician, but with some deductibles. Many people purchase additional coverage to use for out-of-pocket expenses, such as a Part D prescription drug plan or a Medicare Supplement policy.

With Medicare, timing is important. Signing up when you first qualify for coverage will keep costs at the lowest level. If you maintain insurance through your employer after turning 65, you can delay Medicare enrollment without risking late penalties.

If you retire prior to age 65, you will need to purchase insurance on the open market to cover health-related expenses until you become eligible for Medicare. Individual coverage tends to get more expensive as you grow older, so work the cost into your retirement budget. Some employers offer retiree health insurance as a benefit. Check with your human resources department to see if this option is available to you.

Allocate sufficient funds for health care costs

As you develop your retirement income strategy, make sure you have money set aside for health expenses that will be your responsibility. By one estimate, the average 66-year-old couple will need to tap more than half of their lifetime pre-tax Social Security benefits to pay for health care expenses throughout retirement. Most people will likely have to rely, in part, on their own savings to help offset some medical expenses.

Along with other retirement savings, you may want to establish a health savings account (HSA) during your working years. HSAs are designed to help build tax-advantaged savings to pay for out-of-pocket medical expenses you incur during your working years. However, any leftover funds can be applied to health expenses later in life, including premiums for Medicare and long-term care insurance. Keep in mind that you must be enrolled in a high deductible health plan to open an HSA.

Focus on your own health

One way to potentially keep health care costs under control in retirement is to create or maintain a healthy lifestyle. Small changes you make today, such as eating right or prioritizing sleep, could reduce the likelihood that medical issues will impact you later in life. Being physically active may also benefit your finances in retirement – according to the American Heart Association, it could potentially help you save $500 a year today on health-related expenses.

Having a plan doesn’t guarantee that you will avoid heath issues, but you may find comfort in knowing how you can tackle health care costs in retirement.